Who We Are
A Trusted Advisor You Can Trust
I have been an entrepreneur helping other entrepreneurs for almost 30 years. I started my career with IBM, but in my late twenties I left Big Blue to begin my own entrepreneurial journey. While I have started and sold a few companies, I learned the most about business from owning two different marketing agencies.
As a branding, marketing and sales expert, I have been blessed with the opportunity to look under the hood of over 500 companies to help business owners increase sales and grow profits. In this role, I learned that companies only succeed when they hit on all cylinders – not just marketing. A pretty website and some digital ads will not ensure success in business, but a strong leader with the right strategy, products, services, people, processes and customer experience will. Over the years, I have built deep expertise in all of these areas and sharing my expertise with other entrepreneurs is my life’s passion.

I created The Simple Turnaround to help ambitious business owners get to the next level. I have spent my entire career focused on learning what separates the best companies from the rest of the pack and helping business owners get what they want in life. I have the creativity, expertise, tools, contacts and resources to help you get where you want to go, so let’s have a conversation and see if there is a fit.
In addition to myself, I have several partners that are experts in everything you need to grow your business, including market research, copywriting , bookkeeping, business process implementation, data management, sales coaching and more. I have personally worked with every person I refer and I guarantee their work. No matter what you need, I know the most talented (and fun to work with) experts to help you overcome any challenge.
Our Sweet Spot
Uncovering the insights and winning moves that drive profitable business growth.
Core Values
Amazon has 14 Leadership principles that guide employees every day. Some of these principles include Customer Obsession, Invent and Simplify, Learn and Be Curious, Hire and Develop the Best, Insist on the Highest Standards, Bias for Action, Think Big and Deliver Results. Every business must define their own core values and use them to make decisions and plan for the future.
Our core values are a guide for what we believe drives profitable business growth and success for our clients: